Occasion Wear
This Father’s Day, we pay tribute to the important figures in our lives by highlighting a brand that embodies the essence of generational love and creativity: Zach & Kiki. Inspired by the unbreakable bond between a visionary grandfather and his spirited granddaughter, Zach & Kiki is more than just a kidswear brand. It represents the power of family relationships and the magic that can be created when generations collaborate. The brand’s name itself reflects this heritage, with ‘Zach’ honouring the visionary founder of the group and ‘Kiki’ symbolising the future generation.
It all started when the first-time parents and founders Rini Roshan Poomkudy and Roshan Poomkudy, ventured on a mission to find clothes for their little bundle of joy.
They shared that they faced “a maze of scratchy fabrics and sky-high price tags,” which led them to start their own brand. This left them puzzled and yearning for better access to children’s apparel. They identified a market gap in meeting the needs of both children and their parents. The pair aimed to create a space where high quality products could be found, amidst a convivial and familiar atmosphere. This determination led to the birth of Zach & Kiki, a brand that merges the ease of ready-to-wear with the bespoke charm of couture, ensuring that every piece is both stylish and comfortable.
This venture is backed by the Poomkudy Group, the parent company that has been an integral member of the business fraternity in South India for over 45 years. Poomkudy group s core value of relationship is also embodied into the creation of the brand and vision for future. Within just three years Zach & Kiki has won the “Best Apparel Brand” award at the KidsStopPress Awards 2023 surpassing more than 100 contenders from all over India. The Award was presented on 2nd April 2024 at ITC, Grand Central Mumbai by the KSP (KidsstopPress ), India’s leading discovery platform for parenting and baby care.
Zach and Kiki collections are reflections of the founders’ great passions in life: parenthood, sustainability, and travel. The brand offers premium kids’ wear for ages 1 to 6 and focuses on providing high quality apparel for kids with natural fabric that is both comfortable and skin-friendly. All designs are developed by an in-house team of creators and fashion enthusiasts, ensuring that every garment meets the highest standards of craftsmanship. The fabrics are treated & processed, printed and curated to meet standards set by the brand.
From the incorporation of branded buttons and zippers to the adoption of azo-free dyeing techniques, Zach and Kiki spares no effort in prioritising eco-friendly practices throughout their production process. As the founders eloquently put it, “like a mother’s love for her child, our products are crafted with warmth, affection and a lot of thought as well”. This sentiment underscores their mission to offer fashion that not only elevates style but also promotes sustainability and eco-consciousness.
Zach & Kiki is not just a brand but a movement. In April 2023, they launched their kids community called Zach & Kiki Tribe, which is gaining huge popularity among its loyal customers. Currently, the tribe has more than 100 adorable members and curates events , fun activities for their members instilling creativity , friendship and cherished memories among children and parents in addition to the brands various privileges.
Zach & Kiki has put forward an initiative in March 2024 named “Thrike” to promote sustainability and community support. The brand partners with various charities to donate products, supporting new mothers and families facing financial and practical challenges. Their Sustainability Agenda is led by a dedicated Steering Committee, focused on ensuring that the Zach & Kiki business is sustainable and prepared for future generations, acknowledging the extensive work ahead and gathering support in their efforts to reduce their carbon footprint.
To truly appreciate Zach & Kiki, one must visit their store, known as the Zach & Kiki Experience Centre , located at Edappally , Kochi. This immersive venue is filled with a festival of colours, transforming every nook and corner into an entertainment haven for children, complete with creative illustrations and an array of toys. Meanwhile, parents can easily find the perfect outfits for their little ones, thanks to the thoughtfully organised, theme-based visual displays of various collections.
This magical experience is also recreated on Zach & Kiki’s webstore www.zachandkiki.com for those who are unable to stop-by in person. Here, customers can explore the plethora of products right at their fingertips.
The brand plans to expand its range to include newborn and infant clothing, older children’s apparel, maternity wear, and accessories. With over 10,000 satisfied customers and availability in 35 multi brand outlets across South India, Zach and Kiki aims to reach 100 touchpoints by 2025.
What the future holds for Zach & Kiki?
The founders have ambitious plans for the future. “We aim to be present in at least 100 multi-brand outlets nationwide and open 25 Exclusive Brand Outlets (EBOs) over the next five years,” they shared. Their goal is “to scatter a little extra fun into every kid’s wardrobe and make sure they’re always the coolest cats on the block!”
As we celebrate Father’s Day, Zach & Kiki reminds us of the strong bo